Free Report - 10 Tips for doing a profitable PPC Campaign
PPC which stands for Pay Per Click is a great way to get exposure for your website very quickly. Google, Yahoo and Bing are all great place to secure PPC ads because they generate the most traffic out of all the search engines. Another great place to use PPC ads are on Facebook which is fast becoming one of the most targeted places you can advertise your business or services. They offer both PPC and CPC style marketing and there are usually only 2-3 ads on a page which offer great click through rate. You can also target your ads for specific areas, ages or interests. This ensures we will be able to get the maximum profit per click.
We provide solutions for businesses that need to improve their return on investment and send large amounts of targeted traffic to their site. Internet Marketing and online businesses are the wave of the future and if your business isn’t making the needed changes then you will be left behind. A recent study shows that 85% of consumers use the Internet to search for local services/products before buying. That is up from 15% five years ago, so you do the math. Take action now before your competition does.
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PPC- Pay Per Click
PPC which stands for Pay Per Click is a type of marketing where you can place ads for your website in the search engines. The big benefit to this type of ads is that you only pay when you someone actually clicks on your ad and you can see results a lot faster then SEO . These paid ads appear on the very top of the search results and also on the right side. Pay per click ads can get the results as fast as any other form of online advertising, but you must develop a detailed plan of attack or else you blow through your budget in no time.
The ads can range from .05 cents to $30 a click depending on what type of keyword term you are going after. For example “New York Attorney” is one of the most expensive terms while “fast San Diego carpet cleaning services” would be a lot cheaper because it has less competition. In order to get your website in the search engines you will need a website and use either PPC or SEO. That is why it is so important to work with someone that really knows the industry well because there are a lot of different factors when it comes to developing a successful and profitable campaign. Most people that do PPC ads will loose money because they don’t know how to covert visitors into buyer. They will get a bunch of traffic and pay a lot of money for clicks, but without conversion it is just wasted money. Things like quality scores, conversions ratios, keywords and ad titles all play a huge role in making the ad profitable.
In order to make it a success you need to do a lot of testing on what keywords are actually converting. The conversion ratio with search engines is usually higher then using social media or banner ads. We also suggest split testing campaigns because you would be surprised at how the smallest little changes can have the biggest effects on the results. If you are not testing and tweaking all the time then you probably are not moving forward. With most of the PPC campaigns we do for client’s we will target long tail keywords which are what buyers are typing into the search engines instead of shoppers who usually enter broad terms that will eat up your budget. Pay Per Click is great for a company that is starting an SEO campaign with us, but wants to see some results immediately since it takes about 3 months before they start ranking well organically with SEO.
What is Pay Per Click & is it right for your Business? |
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